Tom Rust Named Executive Director of Trenton Downtown Association.

Tom Rust Named Executive Director of Trenton Downtown Association

The Trenton Downtown Association (TDA) is proud to announce the appointment of Thomas C. Rust as its new Executive Director. A seasoned business leader and community advocate, Rust brings more than three decades of strategic expertise in operations, marketing, finance and business development to the role.

Tom has served in executive leadership positions at Comcast Wireless, Princeton Power Systems and NRG Investment Partners LLC. His experience spans launching and scaling companies, managing international teams, negotiating multimillion-dollar contracts, and driving community-focused initiatives. Known for his collaborative style and visionary approach, Rust is poised to lead TDA into a dynamic new chapter of revitalization and growth.

“I am honored to step into this role at such a pivotal time for Trenton,” said Rust, a native of Trenton, whose deep passion for history, architecture, culture and wellness has kept him drawn to the city throughout his life. “Downtown Trenton has so much to offer, from its rich history to its strong entrepreneurial spirit. As New Jersey’s state capital, Trenton is also a hub of culture, commerce and community. I look forward to working with local businesses, government and residents to help bring that vision to life.”

Beyond his extensive corporate background, Rust has long been dedicated to community engagement. He has served on the boards of multiple Chambers of Commerce and was recognized in Mercer Business Magazine’s feature “Ask a Busy Person” for his commitment to civic involvement. His combined experience in public-private partnerships, urban development and small business growth positions will bolster his efforts to support TDA’s mission to promote Trenton’s vibrant downtown district. 

“TDA is entering an exciting new phase, and I’m thrilled to bring my energy, ideas and appreciation for Trenton’s history and future to this position,” Rust added. “I believe we can strengthen the downtown economy while preserving what makes Trenton unique.”

Austin Edwards, Esq., Chair of the TDA Board of Directors, expressed enthusiasm for Rust’s appointment: “Tom Rust has a proven track record in strategic growth, operational excellence and community collaboration, and he will be a tremendous asset to the TDA. We’re confident that under his leadership, downtown Trenton will see meaningful progress. Most importantly, he won't just lighten my load—he'll elevate TDA to the next level.”

Under Tom’s leadership, TDA looks forward to accelerating its efforts to support local businesses, attract investment and create a more vibrant downtown experience for all who visit, live and work in the capital city.